The INAX brand originated from manufacturing ceramic pipes and tiles. In developing the key visuals to represent the INAX brand vision worldwide, it was necessary to produce a creative space worthy of a global brand from Japan, incorporating the following elements:

• Harmony with nature
• Sense of connection with the outdoors through open air
• Walls that convey the high-quality textures of tiles
• Attractive display of SATIS, the main sanitary-ware product

Therefore, I attempted to create a space that would help imagine a new lifestyle that enjoys the benefits that water brings, by focusing on INAX’s innovative sanitary-ware SATIS and the function of the tiles in connecting human beings with nature.

In Japan, there is an aesthetic technique called “mitate” which uses matters symbolically to express something else, such as perceiving patterns made with white sand and pebbles as the flow of water in a Japanese garden. Incorporating the Japanese sensibility towards nature and using this technique of mitate, which is considered to have enriched Japanese culture, I designed a space that represents the image of the global brand that reflects INAX’s cultural background - a heritage of Japanese craftsmanship.

Imaging the tiles used on the side walls as waterfalls, the low wall attaching SATIS and the washbasin as a rock, and the floor as water surface, I configured a space which allows one to feel the abundance of nature, through the reflections in the windows and the oor, together with the pattern on the floor that symbolizes the flow of water. The overall landscape which is devised to reflect the delicate change in nature, allows one to experience its wonder and mystique, such as the change in natural light depending on the season or the time of day, whether under sunny or cloudy skies or upon sunrise and sunset. With both a nostalgic and a new feel, the minimal living space offers an environment where the greatest sense of well-being can be felt.

A comfortable and luxurious space where one can enjoy the view from the window and unite with nature. A reflection of the landscape with a dynamic rhythm, expanding the power and beauty of nature. A space that makes one imagine a comfortable lifestyle that connects people and nature. By using tiles that create the image of water, tiles that bring about reflections like the water surface, and tiles that look like soil, I endeavored to design an attractive space full of energy, that portrays all these elements.